3D Logo Designs: Importance and Tips to Professional Logo Design

Reasons Why Your Business Needs a 3D Logo

3D logos are eclipsing traditional 2D designed logos. However, you do not have to get a 3D logo just because it is trendy. There are additional reasons to choose it.

1. Attractive

A 3D structure is far more appealing than a 2D design. As a result, it attracts more attention at a single glance. A 3D design also engages people, making it difficult for them to ignore it.

2. Improves Your Reputation

A company’s use of a professional logo design has a significant impact on its viewers. People recognize the company because of its efforts in something as insignificant as its logo. Furthermore, it helps a company in standing out from its competitors.

3. Makes a Visual Impression

As previously stated, logos can influence people’s perceptions of your brand. For example, in a study where 109 college students were shown a shoe logo in an angular and circular shape, they made different interpretations of its brand. The first group considered it to be more durable, while the second considered it to be more comfortable. That is how shapes manipulate our minds. As a result, your 3D logo design can use human psychology to gain more customers for your business.

4. The Winning Method

With market competition increasing by the day, survival of the fittest is now the only option. You will struggle to survive in the market if you do not run in the race of the digital world and match its pace. As a result, the new evolving trend of a 3D logo is exactly what you need to keep your business updated. On the other hand, if you stick to 2D when the logo world has gone too far, you will be disappointed. 

Answering these questions would prompt more questions, and this process would assist you in developing logo concepts.

A Guide to Creating the Ideal 3D Logo

Let’s now look at how to create an eye-catching 3D logo for your business. As a beginner, creating a 3D logo shape may appear to be a feat. However, size alone is insufficient to attract attention. To get the perfect logo design, you’ll need to follow these tips as a professional logo designer. 

1. Get to Know Your Company

A logo serves as a brand’s face or identity. As a result, whether you’re designing a logo for your own company or another, make sure you first get to know the company. Consider the following:

• What exactly does the company do?
• How does it accomplish this?
• What distinguishes it from its competitors?
• What is the company’s mission, goal, or value?

Answering these questions would prompt more questions, and this process would assist you in developing logo concepts.

2. Sketch It Over

Oh, you had an idea right before you went to sleep? So, keep a piece of paper and a pen nearby and sketch whenever an idea comes to you. It is a necessary step before proceeding to the actual digital software. Furthermore, staring at a computer for hours on end strains your eyes. As a result, it is always preferable to make rough paper sketches to finalize a design before proceeding to the next step.

3. Select an Appropriate Colour Scheme

For beginners, choosing the right colour for your 3D logo can be difficult. The right colour, on the other hand, can increase readership by 40%! That is why it is critical to select a colour scheme that is appropriate for your company and appealing to customers.

To give your best effort, you might think a marble colour would suffice. While it may appear attractive, there are other colour schemes available, such as wood veneer or sand concrete. However, you don’t always have to go overboard to make your logo stand out. Keep it clean and simple, and you’ll get a lot of attention.