Creative Office Branding: Why Should You Brand Your Office?
A consistent branding strategy that aligns with your mission, vision, and business goals aids in the growth of your company. But is that enough? Office branding agency now recommends that you brand your office space and other aspects of your business. It’s not just good for business because it gives visitors a memorable experience. It also helps with employee engagement and retention. There are a few other benefits as well.
What exactly is Office Branding, and why is it so important?
The art of designing your office space to reflect your brand and business is known as office branding. It entails more than just using the company on the walls or installing a mural of your brand logo on the front wall. By decorating your office space, you can communicate your brand’s mission, vision, organizational values, and culture. For example, the corporate office branding strategy includes creating various office spaces like desks, collaborative spaces for members, and informal workspaces for employees who need a break from the confines of a desk or cubicle. Here’s a taste:
Not only did the strategy benefit employees, but it also provided a positive experience for visitors. Some changes include making more space and less clutter, upgrading technology, establishing “quiet zones,” and investing in new furniture.
In short, office branding entails deciding whether your employees should sit in cubicles or large open areas, how many informal gathering spots and break areas you need, and how many whiteboards you need in your conference rooms. It is about how to make your office space distinctive and consistent with your brand. Office branding agency are attempting to warmly welcome employees as they gradually return to work post-COVID by emerging locations that employees want to return to. Still not convinced that you should brand your office space?
The Advantages of Office Branding
Due to the flexibility, freedom, potential work-life balance, and income these company models provide—the same three elements that employees prioritize—the surge of digitalization during the pandemic fuelled an explosion of start-ups and solo entrepreneurs. So, if you want to keep your team and keep them productive, you must invest in creative office branding. Consider your employees to be your most necessary stakeholders. Do you want to irritate them? And that’s not all. There are numerous other unspoken or tangential advantages to office branding.
Undoubtedly, the primary goal of redesigning office spaces following the pandemic was to welcome employees and adapt to the surge of digitization during the lockdown. It has helped to reintroduce employees to an office environment they had not seen in nearly two years. You can take advantage of this by adding value to a space they already enjoy. It could be as simple as rearranging the seating or as radical as flexible workstations, variable lighting, and even a complete professional redesign. Employee loyalty can be increased by catering to their needs through environmental branding efforts. They will look after you if you look after them.
As more organizations promote a learning culture, you can get creative and display posters, images, or digital props to remind your employees of the various KPIs and aims. You can also set up “learning stations.”
7 posters to remind your employees about company policies, corporate goals, values, and culture, among other things. Show products alongside “ready reckoners” to help your employees better serve your customers.
Educating and assisting your employees in this manner can be an excellent learning experience and a motivator for personal growth. They will not only appreciate the assistance, but they will also work harder for an organization that cares about them. Furthermore, it is beneficial to your carbon footprint.
MyDesigns is a top environmental graphic design firm. Transform your brand strategy into something that will improve the physical environment of your space. You may be wondering why these environmental graphics are required in the first place. It improves the experience, encourages engagement, and gives you a sense of belonging. It is necessary for your branding portfolio. Don’t hesitate to get in touch with us for more information!