How to Create eCommerce Site Banners
Banners can advertise your eCommerce business on other websites or direct your traffic to a specific product. When done correctly, they are visually appealing and can entice customers to purchase more from your eCommerce store. Even if you’re already using other forms of advertising or marketing, banners can be an excellent addition. Why? Banner advertisements can aid in brand recognition. When a shopper sees your brand repeatedly on the internet — first in a banner ad, on social media, then in search results — she remembers it. It can also alert people to a specific product or promotion, resulting in targeted sales.
This post will examine why you should think about banner ads, where and how to use them, and the best responsive web design images.
What Are Banners Good For?
Your first thought might be banners for online ads, which is a good place to start. While pay-per-click ads on Google and other search engines can help drive search traffic to your site, you should also take advantage of introducing other potential customers to your brand directly on sites your target audience frequents.
There are two ways to accomplish this, both of which require well-designed banner ads. The first option is to work with a website or blog directly and purchase advertising from them. Assume you sell baby clothes and want to reach out to parenting blogs that accept advertising. Your reach will be smaller than with search advertising, but the audience is exactly who you want to reach, and it will most likely be less expensive.
Banner Tips for Success
Now that you know why banners are useful and your options, let’s look at some tried-and-true strategies, whether you design your banners yourself or give a graphic designer direction on what you want.
- Understand Your Audience. You can better choose a product to highlight and a promotion to offer if you know your customer demographic. If your average customer is a female between the ages of 40 and 50 who spends a lot of time looking for the best deal, you should offer a pretty enticing promotion in your banner. How did you obtain this information? Your software for customer relationship management. You can use customer data such as purchase details and demographics to help with marketing and sales if you track it.
- Use High-Quality Photographs.Excellent product photography is required not only for your banner but also for your product pages. If you’re taking the photos yourself, ensure you have the proper equipment, backdrop, and lighting. Don’t cut corners here! The difference between sloppy photographs you take and a responsive web design images can make or break your business. Choose the best photo from the bunch for your banner so that people can immediately see what you offer. Make room next to the image for a copy.
- Incorporate a Call to Action.One common blunder eCommerce retailers make is failing to include a call to action on the banner. It is the “thing” that motivates visitors to act. Use words like “act now” or “for a limited time only” to create a sense of urgency.
Remember that the colour of the call-to-action words and their placement can impact results, so create a few ads and run an A/B test to see which performs better.
- Maintain Simplicity.The most common mistake in designing a banner, especially for an ad on another site, is overcrowding it with images and text. You’re not writing a novel; concentrate on just a few words that convey the message:
What’s the deal?
What exactly is the product?
What is the clarion call?
If people want to learn more, they will click the banner and have your product description available to read. Also, keep adding new products and blog content to your site to keep visitors and search engines interested. People enjoy seeing what’s new on your website, so provide them with plenty to look at regularly.
Banners can help you increase revenue if you carefully plan your promotion and design. Whether you do it yourself or hire a designer, make sure your banner ads are created and placed with purpose, targeting your audience with offers they want. MyDesigns is the Best banner image for an eCommerce website, with a creative team of experienced and professional graphic designers who ensure that the appropriate content is used with the appropriate images and that your business offerings are explained in a precise, consistent, and distinctive manner. We combine strategy, creativity, and technology, from book cover design to mobile application interface designs, to help brands grow and create value in the digital age. It’s ideal for creating unique graphics, logos, websites, and printed items. We always stand by our clients and value their participation. We provide 100% satisfaction and rapid response to help clients succeed in the ever-changing and difficult commercial world. Don’t hesitate to get in touch with us!