How To Present Logo Designs With Branding Mockup?
Logo mockups are one efficient technique to demonstrate a logo design to a customer. A mockup is a template that you may use to demonstrate your customer a logo design in a more creative or realistic way.
You may use a mockup to show the customer how your logo design would look in real life. For example, if you’re designing a logo for an e-commerce company, you might combine a logo mockup with a website background design to illustrate how the logo would seem when shown online.
In this post, we’ll explain why you should use mockups and how you can use them to display your logo designs.
Why Should You Use Product Mockups In Your Logo Designs?
- Mockups may be used as a visual assistance to simply explain what each component signifies and how it relates to the client’s company or product.
- Mockups may help you discover design components that need modifications, such as competing color schemes or incorrect dimensions. During the mockup phase of your logo design process, design components such as font type, colors, and forms must be decided.
- A product mockup presentation is also an excellent chance for your customer to request adjustments or clarifications on your design.
Product Mockups Of Different Types
Choosing the proper form of product mockup is critical for accurately representing your professional logo design to your target audience or customer. Here are some examples of simple mockups that you may use:
Lifestyle Mockups
Lifestyle mockups are perfect for things that people use on a daily basis. T-shirt mockups, mug mockups, gadget mockups, and many other popular categories are available.
This style of mockup may show a logo in a realistic setting. You may utilize lifestyle mockups with models for your logos so that your client can see their target purchasers utilizing them.
Flat Lays Mockups
This style of mockup depicts the product on a flat surface. It is helpful for seeing how the items and logo design will interact with other factors. You may, for example, utilize a snapshot of a laptop with your logo design alongside other things like as eyeglasses, coffee mugs, notepads, plants, and so on.
Individual Products Mockups
Because the focus of this form of mockup is the product itself, no fancy embellishments or props are required. It is sufficient to use a white or black backdrop.
If your client’s product is a notepad, you may simply photograph a pad of paper with your logo design on it. This style of mockup is frequently seen in online marketplace product listings.
Animated Or Video Mockups
You may use animated or video mockups to illustrate your logo design in a dynamic way.
You don’t have to make a video yourself for this; instead, you may utilize a program that allows you to generate them online in seconds.
Important Design Elements For Creating Top-Notch Logo Product Mockups
Here is a list of some crucial design components to consider while making product mockups to showcase your logo designs:
Color – This factor is especially relevant in digital representations of actual objects. Your product mockup’s purpose is to make your presentation appear as realistic as feasible. As a result, it is critical to employ colors in the same way that they will be used in the final product.
Contrast – Make sure the backdrop of the mockup picture has a clear color contrast so that the product and logo designs stand out. Poor contrast may reduce the legibility of your design. A good contrast highlights the most important aspects of your design.
Typography – This aspect is more than simply employing attractive fonts. It’s all about creating a strong visual hierarchy, balancing the design, and defining the tone for the mockup.
Spacing – Mockups with large areas may be used if you want the product and logo design to stand out. However, this is dependent on the overall content layout that you are attempting to create. When utilizing Flat Lay Mockups, you can include as many components as you like, but make sure the final presentation isn’t too cluttered.
Using Logo Mockups To Tell A Story
Using mockups to present your logo designs allows you to demonstrate your target audience or client how the designs will appear in a real-world setting.
Using website lifestyle mockups helps you to quickly tell a story with your designs and may assist trigger the feelings and thoughts you want your target audience to experience when they view your designs.
They may also assist you improve the impact and professionalism of your portfolio or client presentation.
If you want to learn more about logos and how to maximize your potential as a designer, visit MyDesigns and begin your journey to being the logo designer you want to be.