Email Newsletter Design Fundamentals: How to Increase Engagement

marketing email design

The average person’s email inbox is inundated with messages every day. Some are necessary, some are spam, and most are deleted immediately. When communicating with clients and prospective customers via email, you must work hard to stand out from the crowd and capture their attention. First impressions are essential because you only have a few seconds to make an impression. Do you want to know how to create a marketing email design that people will read? Here’s everything you need to know!

Email Newsletter Design Is Important. It is why:

Every time you send an email, you only have a few seconds to catch your readers’ attention, which is where your design comes in. While content is important, a good marketing email design will ensure that your information is presented in an interesting and easy-to-read manner.

You could use a checklist every time you send an email to ensure you hit all the important points, but an email newsletter design template is a far more efficient option. It will provide consistency and make it simple to send out information quickly and effectively.

Designing an Email Newsletter Template

While many of the best email template design are available, you may prefer to design your own. It’s not as hard as you might think. Once you understand the fundamentals, begin with these easy steps. 

1. Create a Captivating Header

Your header image should have a clear link to your brand and visually convey your brand’s values. Because it will appear in every campaign you send out, you’ll want to make it look nice and give the reader the impression that the content is something they want to read rather than a piece of unwanted spam.

2. Construct. Your Primary Body

Ensure to leave plenty of white space when designing your main body. Icons and bullets can assist in attracting attention to essential information while organizing it. Consider including headers and images in the main body of your template. It will keep it interesting and simple to read. 

3. Don’t Forget About the Footer

Your footer will neatly conclude your newsletter, providing readers with a sense of completion. It’s also an amazing place to include links to your social media accounts and other contact information. It will make it easier for them to contact you or engage with your brand in the future.

4. Select the Appropriate Size and Dimension

Email newsletter design templates with a fixed width typically perform best, as this helps to prevent difficulties when the template is loaded. A width of 550 to 600 px is considered standard. Furthermore, because most preview window panes are 300 to 500 px in size, you’ll want to make sure the most important information is in the top 300 to 500 px.

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5. Create an Effective Email Newsletter

One of the fundamentals of sending an engaging and high-converting newsletter is good design. Your message could be well-written and thorough, but if your audience is unable to read or understand the format of your content, they will quickly lose interest and may unsubscribe from future newsletters entirely.

6. Maintain a Level of Consistency

It is critical that your branding and styling are consistent when sending newsletters and emails. Maintain a consistent template, font, and style guide. Sending a different newsletter template or styling each time can be confusing and will not help you build trust or credibility with your audience.

7. In Your Email Newsletter, Include a Clear Call to Action

Your call-to-action (s), or CTA, is an important consideration when creating a high-converting newsletter. This helps direct your audience from your newsletter to the desired action, whether that’s reading your content in full, purchasing a product, or referring you to their friends or networks. Your call to action is arguably the centerpiece of your newsletter.

8. Make it Participatory

As customer and consumer expectations rise, interactive content is one of the newer innovations in newsletters and email marketing. If you’re looking for something simple to give you a competitive advantage, interactivity can significantly improve a brand’s image. The use of hyperlinks is one of the most common examples of interactivity in emails this year.

best email template design

Using a personalized marketing email design template can elevate your branding and significantly increase the effectiveness of your email marketing efforts. Don’t worry if the preceding steps seem overwhelming. Begin investigating your options immediately so you can reap the benefits of fully optimized email marketing campaigns with MyDesigns!