UI UX Design Recommendations That Will Reduce Bounce Rate
Is your bounce rate excessively high? Your bounce rate indicates how many people immediately leave your site after landing on it without planning to spend too much time on your website. There could be various reasons people leave your site, ranging from a confusing UI UX Web Design to an extremely slow and difficult-to-use site. People online don’t have a long attention span, and you only have a few seconds to encapsulate their attention before leaving your site. There are always other places they can go. If you have an increasing bounce rate, you will miss out on potential conversions and may also lose your SEO rankings.
When Google notices that people aren’t interested in your site, it will lower your rankings. After all, Google aims to provide its users with the most relevant and interesting search results. However, you can do many things to reduce your bounce rate and encourage visitors to stay on your site. Today, you’ll learn six recommended UI UX web design strategies for lowering your bounce rate.
1. Use a Responsive and Mobile-Friendly UI UX Web Design
You should concentrate on ensuring that your website is fully mobile responsive. Did you know that mobile appliances account for 52% of global internet traffic? Your site may look great on desktop devices, but you could lose more than half of your potential traffic if it isn’t mobile-friendly.
Creating a mobile-friendly website begins with selecting the appropriate theme. Most themes are mobile responsive, but some are less responsive than others. On mobile devices, a good premium theme will look fantastic.
If you use the wrong theme, mobile users may encounter issues such as:
- Content too large to fit the screen.
- Drop-down menu not operational.
- Large pop-up blocks the screen on mobile devices, and the X button does not appear.
- A video that automatically plays
Remember that mobile users are often in a hurry, and they don’t have time to interact with a website that prevents their view with a large pop-up. Other mobile users are on the bus, at work, or on a date, and if a video begins to play automatically, they will quickly leave the site.
Consider what might be causing mobile users to leave. Test the site on various mobile devices to see if any issues arise.
2. Make It Easier to Navigate Your Website
Another reason people on various devices may abandon your site is that it is difficult to navigate. Assume you have an e-commerce website and someone stumbles across one of your blog posts. If they can’t find the product they’re looking for, they’ll leave your site and go to a competitor’s website, where they know it will be easier to find it. When someone lands on your site and wants to contact you, the same is true. They will abandon your Contact Page if it is not visible in the menu.
Make your website user-friendly for people to stay on it. It may not be easy to navigate if your site has too many options in the menu or too many distracting calls-to-action, ads, and striking images, and can be tough for readers to find what they are looking for among all the clutter.
3. Establish a Content Hierarchy
Content hierarchy will ensure that your content is well-organized and that your site is simple to navigate. The term “content hierarchy” may sound fancy, but it’s quite simple. Create categories and sub-categories ro organize blog posts and product pages making it easier for people to find what they are looking for.
A smart thing would be to add a main menu with the main categories and use a drop-down option to show each sub-category under its parent category. A drop-down menu can help reduce initial clutter while making it easier for users to find what they are looking for.
We already acknowledge that people are more likely to stay on your site if they find what they’re looking for UI Design Company.
4. Use white space and simple fonts to avoid clutter.
Everyone despises clutter, and it is more for website design. If someone visits your website and finds too many distracting options, they will leave quickly. You may believe that by placing more ads on your site, you will make more money, but in reality, you will lose money in the long run because your bounce rate will increase, and your SEO rankings will suffer.
Here are some examples of undesirable clutter:
- Too many call-to-action buttons on the page.
- There are too many menus (one is enough).
- Obstrusive advertisements in the sidebar, header, footer, etc.
- Multiple pop-ups.
- Floating elements, such as email signup bars and social media sharing buttons.
- Videos that play themselves
- Too many images.
- There is too much text in one place.
Yes, there is a problem with too much text. You should use white space to separate your paragraphs. People who browse the internet tend to skim through the blog posts rather than thoroughly reading each one. You must make your blogs scrollable, and to do so, you must use headings and white space to break up paragraphs.
It is also critical to use legible fonts. Too many people believe that using fancy or cute fonts will increase conversions by making them appear funny, humorous, or original. On the other hand, people will not bother to make an effort to read your font if it is difficult to read.
You should use a font with plenty of white space between the lines and words and large, easy-to-read letters.
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5. Create Your Website UI UX Design with Conversions in Mind
If you want to convert your readers into customers or subscribers, you must design your entire website around conversions. It is not too hard to design a website with conversions in mind, and it would be beneficial if you concentrated on the customer journey. Begin by enticing them with a catchy title or heading. The heading may address a problem that many of them are experiencing and hint at the solution they are seeking.
Once you’ve piqued their interest, you must keep them interested. Draw the user in further by explaining how you can solve their problem. You could explain how your services solve the problem they are experiencing but make it about them, not about you. Concentrate on their problems and the joy they can derive from using your services. Instead of listing all of the wonderful features of your service, appeal to their emotions, demonstrating how they will benefit from it. If you believe a CTA placed too early on the page will distract them, remove it. You might have a pop-up with an ad that you get paid for, but remove it if it interferes with your main conversion goals. That is what it means to design with conversions in mind.
Designing with conversions in mind entails making your site appear trustworthy. To increase your website’s authority, use trust seals or badges and testimonials from real customers. Get an SSL certificate, for example, to make your website appear secure (HTTPS vs. HTTP).
6. Make use of one-of-a-kind images and informative infographics.
Finally, make certain that the images you use are unique. Your bounce rate will increase if people only see a single block of text. Because people are visual by nature, ui ux web design can help you reduce your bounce rates. However, make sure that the images you use are unique. Everyone can identify a free stock image from a website, and it just looks lazy and isn’t as eye-catching as unique images.
Infographics can also be useful. People prefer to visualize data rather than read about it, and infographics allow them to do so. Infographics allow you to make a point by emphasizing important facts or statistics in a fun and easy-to-read format.
Finishing Touches
Don’t be concerned if your bounce rate is high. You can reduce your bounce rate and encourage visitors to stay on your site longer with a little effort.
Reduce your bounce rate and increase your overall conversions by following the advice in this article. As a result, your SEO rankings will improve, and your profits will rise.
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