What makes a good landing page design?
What is a landing page?
An excellent landing page’s purpose is to increase conversion rates to achieve the optimum results for business growth objectives. A good landing page design comprise a single page developed for a special campaign, sale, or product, or it might be your homepage or another page within your taxonomy.
Why do we need a good landing page?
Landing pages increase conversions and lead generation. Landing pages offer much greater conversion rates since they have a singular focus and target a specific audience.
You may create material that is tailored to certain audiences. Because landing pages are so focused, you can be very particular with your language, images and offer to guarantee that it resonates directly to the target population.
Landing pages deliver useful data to your team. Landing pages may be made for various campaigns and referral sources. You can determine which channels are bringing you the most traffic and conversions by looking at the analytics data. Over 40% of B2B organizations, on the other hand, still route visitors to their homepage. The key reason for this is because They don’t have a plan or the resources to create, test, and scale landing pages. Your Marketing People can assist you with this.
Any successful digital marketing plan must include the building of effective landing pages. Consider this scenario: you’ve planned your ad campaign using clever programmatic optimization, you’ve written the greatest “copy” for your ad, you’ve set a budget, and your sales team is ready to get all the data, but… things aren’t going as planned. All of your efforts to attract potential clients will be for nought if your landing page isn’t ready to convert page views into paying customers.
Landing pages have a single goal: to convert visitors into leads.
The keys to making a great landing page design are as follows:
1. Determine a goal for your landing page
The most common conversion goals include:
Aids in the creation of brand awareness- It entails expanding your email subscriber list and cultivating a relationship with these people through material about your brand and services, which leads to a devoted following and increased consumer growth.
The process of lead generation- This comprises gathering contact information from potential customers who are interested in your service or product so that any member of your sales team may follow up. This intrigues to make quick purchases easier by highlighting a certain product and allowing consumers to add it in their cart or purchase it without ever leaving your landing page.
Defining your aim is crucial to the planning phase since it will impact the design of your landing page.
If you are interested to read the know how’ s of logo design, please click here.
2. Make a layout plan
A decent landing page should include the following five components, regardless of the goal:
- A catchphrase
- A clear explanation of your product or service
- Imagery that is relevant
- A lead-gathering form
- A call to action is a phrase that is used to encourage people to take action.
3. Great Visual Content
Visual material is an important component of successful landing pages.
Visuals are processed 60,000 times quicker by the brain than words. This implies that the photos on your landing page will instantly impact visitors.
As you choose and position your photographs, keep this in mind.
The images should be of high resolution..
The images you choose should be related to your product or service. If you’re selling a physical item, you’ll need to include an image of the item on your landing page. If you’re advertising a service, the image’s main goal should be to catch the visitor’s attention and establish relevancy.
4. Catchy headline
Everything starts with a headline: intrigue, attention, and comprehension.
It’s what makes a visitor want to stick around and learn more about what you have to offer — or not.
Here’s what it has to achieve:
The headline must pique the reader’s interest.
The headline should describe the product or service to the reader.
The title should be concise. Make it no longer than 20 words, and preferably no more than 10.
It’s also worth mentioning that if your title is paired with an image that illustrates the product or service, the copy doesn’t need to be as long. Now that we’ve established the fundamentals of a good headline let’s look at some instances of firms that have done a good job writing them.
5. Enticing Sub-headline
If the headline draws the reader’s attention, the subheadline should entice them to remain. These two pieces of copy combine to provide a landing page’s power a one-two punch.
Keep these things in mind while you make yours:
The persuasion subheadline is usually placed just beneath the main headline.
A convincing aspect should be present in the subheadline.
The subheadline can be slightly more detailed and in-depth than the main title.
6. White space is important
Maintain a clutter-free page with easy, natural navigation and no distracting elements (such as pop-ups). A good landing page has all the information essential to persuade visitors to convert, but nothing more. Please keep it simple and include only the important information that will direct visitors down the funnel. Too much information might overwhelm visitors, so keep it simple. The information you do put front and centre should be scannable — where feasible, smart landing page text will employ bullet points to illustrate specifics.
Video landing pages are another method to provide extra content without overloading visitors with text. Consider utilizing text to emphasize the most important aspects of your offer and an optional, clickable video to explain the details.
7. Trust the Signals
Good landing pages extensively use trust signals, which can persuade visitors that their product and brand are reliable. Testimonials are a traditional sort of trust signal, relying on word-of-mouth to comfort visitors with recommendations from prior clients or customers. This may also be done with “Like” counters, which use “Likes” and “+1s” from various social networking sites to promote a more subtle type of endorsement.
8. Mobile friendly landing page
Because mobile devices account for roughly 30% of all web activity, your landing page must be easy to browse. Make your landing page easy to browse, load quickly, and be extremely clickable on mobile devices.
If you want more ideas and tips to ask your graphic designer when your project is complete, we can help you through it. Have a glance at our website and drop us a message at mydesigns.co